20+ years marketing in Silicon Valley across AI, cloud, identity, and fintech. Learned product marketing at Google Cloud, NVIDIA, and Stripe, then built marketing orgs at venture-backed startups.
I learned how market leaders think from the inside. Now I help challengers beat them.
Every challenger has one true thing the leader can't say. Customers help me find it. Marketing turns it into pipeline.
Player-coach building orgs from scratch at venture-backed startups — strategy, team, channels, and the pipeline engine.
| Dimension | Started | Ended |
|---|---|---|
| Revenue | $6M ARR | $18M ARR (3x) · acquired by Checkr |
| Strategy | Head-to-head with Equifax on coverage: 50M records vs. their 150M | Platform strategy with near-Equifax coverage and more flexibility on timing and price · TransUnion partnership (post) |
| Functions | Social, PR | PMM, Demand Gen, Content, MarOps, Design, SDR |
| Channels | Cold outbound | PPC, ABM, Events |
| Pipeline | 9 SDRs for outbound | ABM: 12x more efficient spend; 2 SDRs handling all lead volume |
| Brand | Three competing logos, "Corporate Memphis" cartoon illustrations | One simplified logo and overhauled brand system, photography to match real-world impact, and a website overhaul |
TransUnion partnership launch, Times Square
| Dimension | Started | Ended |
|---|---|---|
| Brand | Two business units, each with its own story and identity | One mission, vision, and North Star from a Brand Heart workshop with both teams. It shaped the messaging and the site. |
| Messaging | Generic: "Turnkey platform for digital transformation" | Matched to ICP: "Virtual inspections for warranty, insurance, and lending" |
| Website | Two different websites, 70% bounce rate | Unified journey resulted in 4x more demo requests |
| Tracking & attribution | No lead tracking. Events were judged by "good energy." | RevOps rebuilt measurement in HubSpot. Every event and channel tied to pipeline and ROI. |
| Pipeline | 5% marketing-sourced | 72% marketing-sourced |
AI-edited photo faking vehicle damage on a warranty claim
From keynote stages to new-market entries.
The challenge: AWS positioned itself as "the best place to run TensorFlow," despite Google having originated the framework.
The wedge: Google Cloud held two structural advantages AWS couldn't match: the TensorFlow trademark, and access to the original TensorFlow team.
What I did: I proposed and led TensorFlow Enterprise, a rare marketing-initiated product that repackaged existing capabilities, turning that structural advantage into a public claim AWS had no answer for.
TensorFlow, supported and managed on Google Cloud.
Led the developer and analyst launch of real-time ray tracing for games. Analysts tied a 2.4% stock gain to the news, and the launch demo became the template for the following keynotes.
Watch on YouTube →
Brought Google's custom AI chip to market at scale. The launch blog became a top-50 Google Cloud post of the year within two weeks, and social ran 3x the engagement of the previous I/O launch.
TechCrunch coverage →
Simplified tiers around how customers actually bought. 38 of 40 customers upsold, and Equifax later copied the pricing and messaging verbatim.
LinkedIn post →
The new platform pitch won the largest lender in the US and opened a new consumer lending vertical. The launch blog post directly sourced the company's largest deal, with Credit Karma.
Money20/20 demo →
Led developer marketing across NVIDIA's AI SDKs and tools, and doubled the developer community to 1M+ users across global conferences.
NVIDIA Developer →
Global payouts had been deprioritized and reached only 32 countries. My customer research showed why it trailed competitors, and the findings reshaped the roadmap. Payouts now reach 118+ countries.
Stripe Connect for marketplaces →AI changes the scale of what one marketer can ship. It doesn't replace the fundamentals — research, brand, and strategy still do the real work.
I used Clay and OpenAI to scrape each target account's own website, pull out their messaging and value propositions, then have AI map Truepic's value props against theirs. The result was hundreds of custom landing pages in each account's logo, colors, and language, showing exactly how Truepic's offering mapped to what that customer already cared about.
It worked because the AI output was grounded in real fundamentals: deep customer research and message-testing behind the value props, an existing brand and design system behind the visual polish, and a go-to-market team that used the pages strategically to engage prospects. The craft stayed the same. The scale changed.
View postWe built an AI-first marketing team at IDMe. I shipped the marketing plugin within the company GitHub repo, so any team could review content for alignment to the latest messaging and claims. It also generates on-brand slides and pre-screens content before legal review.
On top of that foundation, we automated other marketing workstreams: competitive analysis, weekly reporting, and case study generation. This enabled a small team to feed a sales org 10x the size.
This site was built with AI, too.
Keynotes and demos from fintech to AI.
Truework platform demo · Money20/20
AI infrastructure session · Google Cloud Next
GDC booth interview · NVIDIA
I run marketing like an engineer runs a system: build it, instrument it, then tune it for pipeline and revenue.
Sales may miss quota or product may delay a launch, but no company milestone slips because of marketing. Daily "rocks," weekly snippets, and monthly OKR check-ins keep marketing initiatives on time and on target.
Every quarter I publish what the team will not do, alongside what it will. It stops scope creep and what Emily Kramer calls R.A.Ms (Random Acts of Marketing), and keeps a small team on the few bets that matter.
Messaging, strategy, and GTM roadmap are always driven by and tested with customers.
I've run every function, so I know what good looks like in each. But I look for the best operators in their domain to tell me how to reach our goals.
Two decades, three chapters: building the tech, launching it, then leading the function.
Completed an engineering rotation program, then founded a 10-person technical marketing team for mobile products.
Mobile, AI, cloud, and payments: dozens of product launches, developer marketing, and Director-level team leadership.
Building marketing capabilities for venture-backed startups: overhauling messaging and positioning and creating the growth engine.
